Recently, they have had to face some challenges as they have had to struggle with declining customer loyalty and increasing competition from other brands.īecause Fruit of the Loom was so successful and well-known, it was difficult for them to innovate on their own. What Is Wrong With Fruit Of The Loom?įruit of the Loom is a company that has been around for more than a century and has been a major player in the underwear market. In 1983 they changed their logo again – this time making it more modern with simpler designs and colors – but then returned to their old logo in 1987 because consumers reacted negatively towards some aspects of it. In 1929 they changed their name to Fruit of the Loom after realizing that there were too many fruit names already on clothing. The company first started out as a manufacturer of underwear, and later expanded into clothing and other types of apparel. The Fruit of the Loom company was founded back in 1893 by five cousins who wanted to put their family’s name on products for men. It has been redesigned a couple of times and the first logo changing was in 1927, but not until the 2017 changes did they make a drastic change to the logo. The Fruit of the Loom logo has been around since 1893.
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